With a new year comes new resolutions, and for many of us this means a very sober January. For taxi drivers around the island, less people out can make January a difficult month, with significantly less demand for their services.

We've seen this ourselves, with a significant drop in the number of requests coming through the platform from the 1st of January.

As an experiment, we're going to be offering 30% off all Goto taxis throughout the rest of January. Drivers will still receive their full fare, with Goto covering the discount automatically.

Please enter the discount code DRYJAN to claim your 30% off.

At the end of this experiment, we'll publish a blog post taking a look at the impact this has had on requests, user satisfaction, wait times and overall use of the platform.

Give Goto a try by downloading our rider app here. If you're a driver looking for more work in January, give the driver app a download. It only takes a few minutes to get set up, and you can start driving as soon as you're approved.

If you have any questions or comments, please let us know via the accompanying Facebook post for this article, or by messaging the team using the chat on the bottom right.

This promotion is subject to driver availability and promotional budget. Goto may suspend or end this promotion at any time. Always check the fare estimate before requesting a ride.